The Hanteng V7 is the first mid-size family MPV launched by Hanteng Autos in 2019, positioned to cater to the multi-purpose passenger vehicle segment for two-child families and light commercial use. Serving as a crucial expansion beyond Hanteng's sedan and SUV line-ups, the V7 aimed to penetrate the domestic "RM100,000-class" family MPV sector with generous cabin space and a high equipment level. However, following the subsequent operational crisis at Hanteng Autos, the model failed to achieve major product lifecycle updates or maintain a lasting market presence.
The Hanteng V7 is positioned as a mid-size MPV, with a strong focus on convenience and ride comfort for family use.
Market Tags: Family MPV, two-child family car, spacious interior, high specification.
Design Positioning: Measuring 4,826 mm in length, 1,858 mm in width, and 1,721 mm in height with a 2,800 mm wheelbase, the exterior adopts Hanteng's signature family styling, featuring an integrated front grille and headlamp assembly with a visually lower centre of gravity. The cabin utilizes a wraparound dashboard design equipped with dual 12.3-inch connected screens, available in 6-seater or 7-seater configurations, with the second row typically featuring VIP individual captain chairs.
Product Core: Its key selling points lie in cabin practicality and generous equipment levels. By offering versatile "magic seats", a panoramic sunroof, and an intelligent voice command system, the vehicle aimed to build a strong value-for-money brand image within the entry-to-mid MPV segment.
Background: Hanteng Autos expanded rapidly following its establishment in 2016. Amid intensifying competition in the SUV market, the brand made the strategic move to enter the MPV segment in 2019, giving rise to the Hanteng V7.
Model Lifecycle:
Market Launch (2019): The Hanteng V7 officially hit the market in 2019 with several variants powered by a 1.5-litre turbocharged petrol engine, initially drawing notable attention across selected regional markets.
Market Turning Point (2020–2021): Constrained by dealer network operational pressures and intensifying segment competition, the Hanteng V7 failed to build sustainable sales momentum. As Hanteng Autos' manufacturing and business operations ran into severe headwinds, the model gradually bowed out of mainstream contention in terms of production and retail distribution.
Key Milestone: The development and launch of the V7 marked Hanteng Autos' ambitious attempt to pivot from an "SUV specialist" into a diversified passenger car marque, standing as one of the most heavily invested core projects during the brand's active years.
Market Positioning: At launch, the V7 was primarily aimed at large family buyers in tier-3 and tier-4 cities, directly rivalling rival MPVs in the same price bracket such as the Geely Jiaji and GAC Trumpchi M6.
Market Feedback: Early on, the vehicle generated buzz thanks to its extensive equipment list (including ADAS driver assistance and a 360-degree camera system). However, due to weak brand equity and concerns over long-term after-sales support, its sales figures lagged significantly behind segment leaders. As of 2026, the model is predominantly traded as a used vehicle in the pre-owned market.
Powertrain: Powered by a 1.5-litre turbocharged inline-four engine paired with a 6-speed torque-converter automatic transmission with manual mode, calibrated to deliver smooth, relaxed power delivery tailored for family driving.
Chassis System: Features front MacPherson struts and a rear torsion beam suspension setup, with chassis tuning supported by the UK's MIRA to enhance ride refinement and steering comfort suited for an MPV.
Smart Features: Equipped with smart voice recognition, a wireless smartphone charger, full-speed Adaptive Cruise Control (ACC), Autonomous Emergency Braking (AEB), and pedestrian protection systems, representing one of the more generously kitted-out offerings in its price class at the time.
As of 2026, the Hanteng V7 has been officially discontinued and phased out of the market. As a legacy product in Hanteng Autos' history, the model line will no longer receive further R&D updates, OTA software rollouts, or international market expansion. Currently, Hanteng Autos' remaining assets and subsequent restructuring processes fall outside the roadmap for standard passenger vehicle product line renewals.
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